Instagram has been rolling out a new feature that would allow users to “quote” public
posts within their own Instagram Stories. This would allow any user to effectively
“share” an actual post, as one might do within an Instagram Direct (instant) message,
but now that user can do it within their own Story.
Instagram’s next big Stories feature could let you compliment or trash talk other
people’s feed posts, or embed a “see post” button to promote your own…
“We’re always testing ways to make it easier to share any moment with friends
on Instagram” a spokesperson wrote… Instagram has never had a true “regram”
feature with the feed, just slews of unofficial and sometimes scammy apps, but
this is perhaps the closest thing
Traditionally, the easiest way to share another Instagram user’s content was to simply take a screenshot and then manually repost it, possibly overlaying it with a watermark for attribution and/or adding credit in the accompanying comment.
What does this mean for businesses?
For businesses already utilizing Instagram Stories, this certainly enhances their ability
to engage with their audience, but more interestingly, this allows businesses to
encourage their audience to “quote” any specific post and share it within their own
stories, which would greatly expand the organic reach of any such post.
One key implication is that now, any special promotion, big announcement, or
upcoming event is easily shareable in its original form, e.g. with the language,
framing, etc. that we originally intended.
This should allow businesses to be confident that the promotional content they are
posting will be represented in its original form as people share it, rather than being
subject to the whims of someone reposting a screenshot. It also reduces the workload
of any user looking to take such action.
For those businesses that may have been slow to migrate their outreach to Instagram,
now may be a good time to do so, for a number of reasons including:
- As is the case for nearly all social media accounts for a business, our Instagram
account is highly likely to become a key online search result for our business
name, and we should consistently strive to make sure that it accurately and
effectively represents our brand.
- While the new quote/share function may further facilitate outreach, our original content has been shareable via Instagram Direct for a long time. We should consider that capability to be quite valuable because the same value that Facebook brings to our brand also exists here, in that we are not just reaching our target customer, we are also reaching their friends, family, and associates, and any one of these indirect connections may eventually result in a direct engagement with a potential customer.
- For businesses looking to reach a younger and more diverse audience, Instagram is likely to become an increasingly important tool. Especially in light of the recent Facebook-involved scandal, discussed above, we might expect that Instagram – despite being completely controlled by Facebook – may become a destination for those that have become disillusioned with the platform.
Are you interested in leveraging Instagram into your marketing strategies? You have an account and need help with optimizing your account and social media management? Contact us today to book your FREE one-on-one consultation. Book your appointment here: https://stellarmarketingpro.as.me/
Article resource: Ocean Drive, MC Essential Insights, March 2018