Optimize your social media for success!
Definition: A social media audit is a series of steps taken to evaluate and optimize a business’s social media profiles and strategies. Performing a social media audit can help eCommerce businesses stay on top of their online presence.
Why conduct a social media audit?
Choosing to conduct a social media audit answers between a company and its web presence.
The following is included when performing a social media audit:
- Locate all profiles
- Record information of each profile
- Check each profile for completion
- Check for consistency and deviations
- Consider the market & certain markets gravitating towards different platforms
- SET GOALS – increase followers
- DELETE – deactivation of censoring profiles
- Identify – unauthorized profiles