EmpowHer of the Palm Beaches – Branding Empowerment – Speaker/Panelist – Danilda Martinez and Tracy Thomas
I had the most amazing experience as a speaker/panelist at #EmpowHer of the Palm Beaches. I made new connections with leaders and influencers throughout Palm Beach County, and met NEW people for the very first time!
#Branding Empowerment: EmpowHer of the Palm Beaches | Stellar Marketing and Business Solutions
Facebook Live Stream: http://ow.ly/qSSR30iM7Ts.
Here’s how to host an epic Facebook Live 😊
Set-up a Facebook Business Page aka Fan Page. Build, build, build on it.
- Put thought behind your Facebook Live: Have a strategy/plan, whether you are seeking website traffic, or to get butts in seats for your next event. Produce content that ADDS VALUE (YES-have a plan).
- Encourage engagement: Call To Comment (CTC) – 5-7 times in your live stream. Ex: Where are you from? Or have you ever experienced that? Read comments to interact and engage with the audience. Think about your rebroadcast viewers – include them in the message. Remember to check backdrop/environment – no dogs barking etc. The first ten seconds should grab your viewers attention.
- Repurposing Your Content: Have a plan to optimize video for rebroadcast and repurposing. From transcribing text to visual image quotes, to a new blog post. One stream can = 1 month of valuable content shared.
- Recommended Equipment – Investing in equipment gives a more professional quality look your FB live.