Stellar Marketing Pro Tip of the Week: Keep a Warm List for Easy Follow-Up

Business Productivity Tip of the Week: Keep a Warm Prospects List for Easy Follow-Up What exactly is a warm prospect? Well, I'm glad you asked... Warm Prospects are not just a name and number on a list. They are living breathing people whom have expressed some sort of interest in your service and/or products. It’s Important to differentiate between a Cold and Warm List. Here are a few benefits of knowing the different between and some creative ideas to put your lists to work. It helps you to create more effective campaigns. It helps you to create more targeted campaigns. By...
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Who Is Your Ideal Prospect?

By Tracy Thomas | April 3, 2015 Envision your ideal prospect. How do they physically look? What are their wants? Do they have a problem? What would be your best way to communicate with them? Take a moment to think about this— When you know your ideal prospect, sky’s the limit. Your ideal prospect is that person, without a doubt, has a need for what you sell. Study your ideal prospects. Maybe your prospects are beautiful women that love fashion.  Or that prospect may be a start up business that has no clue about business planning, or marketing concepts to build an online presence. Once you ...
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How To Clean Up Your Business

Spring cleaning isn't just about clearing cabinet clutter and that space behind the toilet. It's also a good time to get rid of the tasks, people and situations that drain time, money and energy from your business--and you. Here are eight productivity pitfalls to cart to the curb. 1. Scattered day plans. Failure to plan their days is the No.1 reason business owners waste time, energy and money, says New York City-based time-management expert Julie Morgenstern, author of Never Check E-mail in the Morning: And Other Unexpected Strategies for Making Your Work Life Work. By not planning their ...
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