Choosing the Right Business Name – From an Internet Marketing Perspective

What’s in a name?  Frankly, a LOT.  Any marketing and branding agency can go through the important details of naming a new business or one that is renaming from a brand perspective. It’s fascinating how business naming research is performed, tested and consumer analysis is created – in fact I totally respect it. However (and this is important), it is essential that this research is embodied from an Internet Marketing perspective.Here’s how to protect yourself from online blindness when naming your business:#1 – Make sure the domain name is available or easy to acquire ahead of time.  Dom...
Read More

YouTube Tightens Rules For Brand-Sponsored Videos

Sponsors' brand logos and products are prohibited on graphical video overlays unless the sponsor has an ad deal withYouTube says it regularly sends checks to 15 million creator partners, sharing the wealth from the network’s rapid growth, a 50% year over year increase in viewership for the last three years.But video producers that depend on brand sponsorships for extra revenue are being herded back onto the reservation. Reported first by Digiday, YouTube has amended an advertising policy to prohibit video overlays of sponsor logos and product branding unless the sponsor buys adverti...
Read More