Quit Apologizing! How to Take the Lead as the Female CEO

Recently, Pantene ran a series of empowerment-themed commercials that called attention to how much an apology is used to downplay female power. Whether we’re late to a meeting (“Sorry, I’m late…”) or raising our hands to ask a question (“Sorry, could I just ask…”), an apology is often the preferred prefix for women in a variety of everyday scenarios.Why is that?Many consider the use of “sorry” to be a crutch. Writing for Time magazine, Jessica Bennett calls it “…a space filler, a hedge, a way to politely ask for something without offending, to appear “soft” while making a demand.”The sam...
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