Choosing the Right Business Name – From an Internet Marketing Perspective

What’s in a name?  Frankly, a LOT.  Any marketing and branding agency can go through the important details of naming a new business or one that is renaming from a brand perspective. It’s fascinating how business naming research is performed, tested and consumer analysis is created – in fact I totally respect it. However (and this is important), it is essential that this research is embodied from an Internet Marketing perspective. Here’s how to protect yourself from online blindness when naming your business: #1 – Make sure the domain name is available or easy to acquire ahead of time.  Dom...
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