Who Is Your Ideal Prospect?

By Tracy Thomas | April 3, 2015Envision your ideal prospect. How do they physically look? What are their wants? Do they have a problem? What would be your best way to communicate with them?Take a moment to think about this—When you know your ideal prospect, sky’s the limit. Your ideal prospect is that person, without a doubt, has a need for what you sell.Study your ideal prospects. Maybe your prospects are beautiful women that love fashion.  Or that prospect may be a start up business that has no clue about business planning, or marketing concepts to build an online presence. Once you ...
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Choosing the Right Business Name – From an Internet Marketing Perspective

What’s in a name?  Frankly, a LOT.  Any marketing and branding agency can go through the important details of naming a new business or one that is renaming from a brand perspective. It’s fascinating how business naming research is performed, tested and consumer analysis is created – in fact I totally respect it. However (and this is important), it is essential that this research is embodied from an Internet Marketing perspective.Here’s how to protect yourself from online blindness when naming your business:#1 – Make sure the domain name is available or easy to acquire ahead of time.  Dom...
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