Who Is Your Ideal Prospect?

By Tracy Thomas | April 3, 2015 Envision your ideal prospect. How do they physically look? What are their wants? Do they have a problem? What would be your best way to communicate with them? Take a moment to think about this— When you know your ideal prospect, sky’s the limit. Your ideal prospect is that person, without a doubt, has a need for what you sell. Study your ideal prospects. Maybe your prospects are beautiful women that love fashion.  Or that prospect may be a start up business that has no clue about business planning, or marketing concepts to build an online presence. Once you ...
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Quit Apologizing! How to Take the Lead as the Female CEO

Recently, Pantene ran a series of empowerment-themed commercials that called attention to how much an apology is used to downplay female power. Whether we’re late to a meeting (“Sorry, I’m late…”) or raising our hands to ask a question (“Sorry, could I just ask…”), an apology is often the preferred prefix for women in a variety of everyday scenarios. Why is that? Many consider the use of “sorry” to be a crutch. Writing for Time magazine, Jessica Bennett calls it “…a space filler, a hedge, a way to politely ask for something without offending, to appear “soft” while making a demand.” The sam...
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How To Clean Up Your Business

Spring cleaning isn't just about clearing cabinet clutter and that space behind the toilet. It's also a good time to get rid of the tasks, people and situations that drain time, money and energy from your business--and you. Here are eight productivity pitfalls to cart to the curb. 1. Scattered day plans. Failure to plan their days is the No.1 reason business owners waste time, energy and money, says New York City-based time-management expert Julie Morgenstern, author of Never Check E-mail in the Morning: And Other Unexpected Strategies for Making Your Work Life Work. By not planning their ...
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