Who Is Your Ideal Prospect?

By Tracy Thomas | April 3, 2015Envision your ideal prospect. How do they physically look? What are their wants? Do they have a problem? What would be your best way to communicate with them?Take a moment to think about this—When you know your ideal prospect, sky’s the limit. Your ideal prospect is that person, without a doubt, has a need for what you sell.Study your ideal prospects. Maybe your prospects are beautiful women that love fashion.  Or that prospect may be a start up business that has no clue about business planning, or marketing concepts to build an online presence. Once you ...
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Quit Apologizing! How to Take the Lead as the Female CEO

Recently, Pantene ran a series of empowerment-themed commercials that called attention to how much an apology is used to downplay female power. Whether we’re late to a meeting (“Sorry, I’m late…”) or raising our hands to ask a question (“Sorry, could I just ask…”), an apology is often the preferred prefix for women in a variety of everyday scenarios.Why is that?Many consider the use of “sorry” to be a crutch. Writing for Time magazine, Jessica Bennett calls it “…a space filler, a hedge, a way to politely ask for something without offending, to appear “soft” while making a demand.”The sam...
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